In the dynamic world of Darey Art Alade, the transition from being a youthful performer in clubs to becoming the CEO of a 360 creative solutions company is a remarkable journey. Born into an entertainment-rich household, Darey’s early exposure to music and the entertainment industry shaped his path.
Reflecting on his roots, Darey shared, “I came from a rich entertainment background. My dad was a TV royalty turned music pioneer. Growing up, there was always music around, inspiring me to explore the world of music.” His journey unfolded through various phases, from choir performances in secondary school to studying music at the university and working on the radio.
Darey’s early immersion in the entertainment industry, rubbing shoulders with established names, and his experience as a radio on-air personality laid the foundation for his multifaceted career. “Radio gave me a platform, providing backstage and VIP access to social events,” he noted. Despite facing challenges and contemplating dropping out of university, Darey persevered, navigating through a blend of music, radio, and academic pursuits.
His entry into the music industry marked the birth of Nigerian RnB, where he enjoyed acclaim as a leading voice in the alternative music scene. However, Darey’s transformative journey took a pivotal turn when he initiated groundbreaking theatrical concerts titled “Love Like a Movie.” These annual Valentine’s Day events set new standards for production in Nigeria, featuring international stars like Kim Kardashian, Kelly Rowland, and Ciara.
Darey reflected on the genesis of these concerts, stating, “We realized we had to do it ourselves, giving birth to Love Like a Movie. It evolved into experiential production and marketing, offering 360 solutions for various client experiences.” This marked the beginning of Darey’s foray into the production scene.
While Darey acknowledges the potential trajectory of becoming one of the world’s biggest RnB artists, external factors altered his course. The collaboration with American music business legend Dick Griffey on his third album, cut short by Griffey’s death, left Darey contemplating the “what-ifs.” Despite uncertainties, Darey emphasized the importance of accepting one’s reality and focusing on tangible goals.
Darey’s current role as a major player in the lifestyle space extends beyond festivals and concerts. As the CEO of Livespot360, a creative solutions company, Darey, alongside his wife Deola Art Alade, drives a diverse portfolio, blending lifestyle and corporate offerings seamlessly. Their “Detty December” trademark has become synonymous with festive experiences, featuring thrilling concerts and events.
Livespot360’s success expands beyond Nigeria, with Darey highlighting their involvement in global productions, such as Rihanna’s Fenty launch. As the company eyes international expansion, Darey envisions becoming a gateway for global brands entering Africa, showcasing the continent’s potential.
In the realm of politics, Darey emphasized Livespot360’s apolitical stance, offering services without aligning with any political institution. Despite challenges in Nigeria’s business landscape, including economic fluctuations, Darey emphasized adaptability and strategic planning as essential survival tools.
Looking ahead, Darey envisions further expansion, positioning Livespot360 as a gateway for international brands entering Africa. He values family as his support system and appreciates his wife’s pivotal role in the business’s success.
As for his music career, Darey acknowledges a hiatus but expresses a potential return to the studio. Whether releasing unreleased songs or exploring a new musical direction, Darey’s unique sound and passion for Afrosoul remain unwavering.
In conclusion, Darey Art Alade’s journey embodies resilience, creativity, and a commitment to pushing boundaries. From his roots in music to the helm of a thriving creative solutions company, Darey’s transformative narrative continues to shape Nigeria’s entertainment landscape.
- 08045674546
- info@mediaplusng.com
- Lagos, Nigeria
